Lacoste is a brand that has become synonymous with elegance, sport, and innovation. Founded in 1933 by French tennis legend René Lacoste and André Gillier, the brand has grown from a simple polo shirt company to a global fashion powerhouse. The story of Lacoste is one of passion, creativity, and a commitment to quality that has endured for nearly a century.
The Birth of the Crocodile
René Lacoste, often referred to as "the Crocodile" due to his tenacity on the tennis court, was the driving force behind the brand. After retiring from professional tennis, he sought to create a comfortable yet durable shirt that could be worn both on and off the court. The result was the iconic Lacoste polo shirt, featuring a small crocodile emblem on the chest – a symbol of Lacoste's fighting spirit and the brand's unwavering dedication to excellence.
Innovation and Evolution
Over the years, Lacoste has continued to innovate, blending classic styles with modern trends. The brand's product range has expanded to include not only polo shirts but also dresses, shoes, accessories, and even fragrances. Lacoste has also embraced sustainability, launching eco-friendly collections and initiatives aimed at reducing its environmental impact.